An insight into the philosophy of KS -- vividly describes the "SINGAPOREAN" culture.... 

A - Always must win
B - Borrow but never return
C - Cheap is good 
D - Don't trust anyone 
E - Everything also must grab! 
F - Free! Free! Free! 
G - Grab first talk later 
H - Help yourself to everything 
I - I first, I want, I everything 
J - Jump queue 
K - Keep coming back for more 
L - Look for discount 
M - Must not lose face 
N - Never mind what they think 
O - Outdo everyone you know 
P - Pay only when necessary 
Q - Quit while you are ahead 
R - Rushing and pushing wins the race 
S - Sample are always welcome 
T - Take but don't give 
U - Unless it's free forget it 
V - Vow to be number one 
W - Winner takes it All! All! All! 
X - X'tra = More 
Y - Yell if necessary to get what you want 
Z - Zebras are kiasu because they want to be black and white at the same time